Tailgate

Bring the tailgate inside.

A companion projection that surrounds any live broadcast with context, conversation, and atmosphere — so the people who watch for the friends, not the sport, stay in the moment.

A group of friends on a couch watching Super Bowl LX on a wide projected wall with live chat and player-profile canvases flanking the game.

The Wall

The whole game, all around you.

Your TV stays your TV. Tailgate projects a scoreboard, a live chat, and player context onto the walls around it — tuned to the play, tuned to the moment, never on top of the game.

Live Chat

Reactions belong on the wall.

Watch with your crew or drop into a public Sony room. AI flags every big play and score change as it happens, so the chat stays in sync with the game — even when you weren't.

Bet On It

Call the game. Settle the score.

Predict the next play. Guess the halftime opener. Climb a leaderboard with the people in your room. Quick rounds, no pressure — tap when you feel it.

Context Cards

Every story, on tap.

Who's on the field. Who's at halftime. Who made history. AI surfaces bite-sized cards the moment a name comes up — stats, backstories, fun facts. No prior knowledge required.

Screen Cast

Your screen, on the wall.

Cast a highlight, a throwback photo, or anything else you want to share. Your phone beams it to the wall, and the whole room sees what you're seeing.

Celebrations

Bigger moments. Bigger reactions.

When the room scores, the room knows. Touchdowns light up every surface. The party reacts with you.

“I only watch because my friends do. Half the time I don't know what's happening… I just cheer when they cheer.”
Research participant · SCVL field study

Come to the game, we have

Coming Soon

A Sony × UW HCDE Capstone collaboration · 2026